AI Insights · Timothy · April 2023
Top 5 Music and Audio Apps in Kenya Q1 2023
Explore the performance of the top 5 music and audio apps on a unified platform in Kenya during Q1 2023. Discover insights on downloads, revenue, and active users.
During the first quarter of 2023, the leading music and audio apps in Kenya showcased varied performance trends in terms of weekly downloads, revenue, and active users. Here’s a closer look at how the top 5 apps fared:
Pocket FM: Audio Series from Pocket FM Corp. saw fluctuating weekly revenue, peaking at approximately $602 in the week of March 6. Downloads experienced a significant dip from 5.4K in early January to about 2K in early March, before rebounding slightly to 3.4K by the end of March. Active users grew steadily, reaching around 8.4K in the final week of March.
Spotify: Music and Podcasts, published by Spotify AB, witnessed a notable increase in weekly revenue, starting from $11 at the end of December and reaching $263 by the last week of March. Weekly downloads saw an initial drop from 70K at the end of December to a low of 12.7K in late February, with a slight recovery to 13K by the end of March. Active user numbers remained stable, fluctuating around the 320K mark throughout the quarter.
Deezer: Music & Podcast Player from Deezer Music showed relatively stable weekly revenue, averaging around $300, and peaking at $425 in early January. Downloads were consistent but modest, hovering around 400-800 throughout the quarter. Active users showed a slight decline from 9.8K at the end of December to 7.3K by the end of March.
Boomplay: Music & Live Stream, published by Transsnet Music Limited, maintained steady weekly revenue, ending the quarter at about $177. Downloads started strong at around 40K in late December but dropped to approximately 24K by the end of March. Active users remained high, with figures fluctuating between 660K and 750K throughout the quarter.
StarMaker: Sing Karaoke Songs from SKYWORK AI PTE. LTD. had modest weekly revenue, peaking at $86 in early January and ending the quarter at $47. Downloads remained low, averaging around 300-450 per week. Active users showed a slight decline from 4.7K at the end of December to 3.6K by the end of March.
These insights are derived from data provided by Sensor Tower. For more detailed analytics and trends, visit Sensor Tower’s platform.
